Do you use your Phone Book?
We don't, and haven't for several years. We look everything up on-line now a days. If I want to find a business I Google it. "Google" is a verb, right? If I'm looking for a person I go to Superpages.com and search by city and last name. Over the past few years the books have just sat around the house unused so this "Yellowbook" went right from the front porch to the recycle bin. Worse thing is that I'll get the "Yellow-Pages" book soon, also several more at church, and they will all go right into the can also. What a waste of a few good trees.
Amazing how an icon of information has become almost obsolete. Something to be reminded of when advertising or promoting anything for the Church. What worked a decade ago is not reaching very many people today. Times are changing, truth should never, but directing people to that truth must stay in tune with where they are likely to be looking.
Chuck
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